More specifically, first world citizens as they have access to resources and time. Most citizens residing in first world countries have the ability to access technology and have the time to navigate it. According to the article “Social Media Usage 2005-2015” by Andrew Perrin, it states that “Nearly two-thirds of American adults (65%) use social networking sites.” This is more than half of the American population and obviously the number is increasing among younger generations. It's pretty hard not to find someone who doesn't use at least one social media platform. The Crisis Relief organization obviously knew the power they could have by showing their ads on people's timelines. A user who sees the Crisis Relief ad will most likely reflect on the posts they shared without actually contributing to the cause and will find it necessary to share the post with their friends and family. This particular humanitarian organization is founded by Christian groups, where part of their audience is also found. People who practice Christianity may also be attracted to this ad because their religious beliefs were the foundation for the creation of the Crisis Relief organization. They will feel empowered to join a cause that agrees with them spiritually. The commercial may also be specifically aimed at Millennials, as almost everyone in this particular generation finds it difficult to stay away from their screens. This recent generation has had a tendency to express their opinion online on social issues such as gender equality or police brutality, but in most cases this is all they tend to do. It could be the fear of having their opinions silenced instead of being heard, as older generations believe Millennials are just glued to their phones. There is this false ideology that this new generation cannot speak for themselves and would rather hide behind their own