Echolalia can be viewed as more than “nonsense speech,” as it provides the individual with ASD with a way to communicate. As they learn conversational structures, they understand where they should respond, but they don't know what to express. It also helps drown out any other noises going on, focusing them on the conversation. (Dobbinson, S., Perkins, M., & Boucher, J. 2003) As the individual with ASD begins to understand the rules and becomes more aware of how to communicate, echolalia may decrease (Dobson et al., 2003) . Despite the difficulties that echolalia can cause, it can be a helpful step toward more typical communication. To put it another way, echolalia is like verbal Greekization. Designers often insert random text into a layout during the planning phase of development. They focus on getting a layout that looks right, before worrying about what the text actually says. Similarly, some individuals with ASD use echolalia as a way to “engineer” conversations. Although thumbnails are not national advertising campaigns, echolalia is not a conversation, but it can be a good way to look