Zinczenko also states that if you were to drive down any major street in America, you are sure to see a McDonald's, but you are unlikely to find a place that sells fresh fruit ( Zinczenko 392). Zinczenko's point is that the food industry's reluctance to promote healthier foods is most likely the cause of Western societies' unhealthy diets. Another part of the problem is the price of healthier options, such as whole foods, fresh fruit, and low-calorie snacks; all of these foods are ridiculously expensive compared to their unhealthy counterparts. You might think that food prepared to prolong life is more accessible, but instead it is foods high in calories, fat and sugar that are cheap and available. Fast food companies follow the motto that cheaper is better, and that's how they compete with each other. Almost all fast food companies followed in McDonald's footsteps by creating a dollar menu, because they saw the drastic increase in McDonald's revenue. When consumers see all these cheap meals for a dollar, they readily purchase their food from dollar menus, instead of purchasing a single granola bar for the same price. In a society where the majority of the population belongs to the working class, these dollars