Introducing our third product to the low-income Brazilian consumer base will provide Unilever with a product that meets many of the demands desired by low-income shoppers. The two key attributes for these consumers are the “perceived strength of the detergent,” which is measured in the amount of foam produced, and the odor of the detergent. In the Northeast region, only 72% of households do not own a washing machine, which means that most women wash their laundry at public laundries or water sources. Women in this region primarily use laundry soap because the water is soft enough to help dissolve the soap and produce large amounts of suds. Detergent is used as an additive in the washing process to produce better-smelling laundry. Since our product provides both detergent and soap, Unilever will provide a product that can effectively solve all the laundry needs of women in the Northeast. Minerva's scent and quality appeal will combine with Campeiro's price focus to create a strong competitor in the market. We also recommend packaging the product in boxes to avoid the negative stigma associated with plastic packaging and second-rate products. Additionally, we suggest a price of $2 per kg as this is roughly halfway between the wholesale price of Minerva and Campeiro detergents. This price will avoid the cannibalization of the Minerva detergent line and the product differentiation will save Campeiro from becoming