Rhetorical Analysis of David Mindich's Essay The purpose of a persuasive essay is to convince readers to agree with the writer's points of view or to accept the recommendations the writer suggests a course of action. This is evident in the essay written by David TZ Mindich, The Collapse of Big Media: The Young and the Restless, published in Wilson Quarterly in 2005. Mindich uses different forms of persuasion to constitute a response from his readers and influence their opinions . His essay has an obvious purpose and includes the three main argumentation tactics based on Aristotle's concept: "appeals to the speaker's reliability (ethos), appeals to good reason (logos), and appeals to emotions and values deeper than the speaker." the audience (pathos).” (Backpack Writing, page 162) Mindich communicates his ideas using these concepts through his credentials, personal experiences, concrete evidence and style that make him a reliable source on the topic of young Americans' detachment from the news media and what can be do to improve it.