(1) Provide some observations on the PEST-C variables in relation to global marketing. Global marketing is defined as worldwide marketing or gaining commercial advantages from global differences, similarities, and operational opportunities in order to achieve global objectives. Marketing managers are also given the responsibility of “getting money out of business.” Basically, they are responsible and add value to their businesses which will help increase the value in the minds of their consumers. Managers need to understand their salespeople's role as marketers: they need to collaborate and support them. They must collaborate with functional supply chain managers to meet international customer preferences. Communication must flow quickly up and down the chain to respond to emerging international marketing threats and opportunities. It is essential to monitor the company's global marketing efforts in a global market. Canadian marketers must be sensitive to and embrace the many differences surrounding global marketing. By looking at PEST-C variables, international companies are able to make smarter choices in their global marketing decisions. PEST-C is a common acronym for political (law), economic, social, technological and cultural (attributes that must be thoroughly understood and analyzed to succeed in the international market). First of all, P stands for Politico. Political issues need to be understood because different countries have different political opinions. Some are subject to theocratic law, or common law. These differences must be taken into account to be successful internationally. SMEs need to be aware of how host country business laws and regulations that may affect...... half of the document ......on an international basis that I read this week can be found at:http: / /www.canadianbusiness.com/markets/headline_news/article.jsp?content=b5993988The article discusses the fact that a Canadian company known as Cenovus Energy Inc. is seeking a joint-venture agreement. The article states that CEO, Brian Ferguson, said “the Calgary-based oil company is actively seeking swap, joint venture, divestment and divestment opportunities for some of its base assets.” Cenovus is no stranger to these endeavors. Its Foster Creek and Christina Lake oilsands projects are part of a joint venture with Houston-based energy giant ConocoPhillips. This ties Cenovus to two of the US company's refineries. Furthermore, the company has current agreements with renowned companies around the world, such as Sasol of South Africa, Mitsubishi of Japan and PetroChina.