Quality is the most significant element that influences consumers when purchasing a product or service. As consumers, people have experienced varieties of goods. This essay will mainly focus on the analysis of Louis Vuitton (LV) Alma BB bag as a sample product. First, the author will briefly describe the main features and define the quality requirements of this bag. So, this essay will further analyze how to measure the quality of this bag based on personal experience and technical requirements. Finally, this essay will conclude by discussing how to improve and maintain the quality of this bag. In terms of luxury products or even limited edition items, the features of which are high quality at a much higher price. Consumers rarely doubt the quality issues of “true” original luxury bags, but there are exceptions. LV Alma BB Bag is currently one of the most popular luxury bags that mainly targets young consumers. The author chose an Alma BB bag (M91771) as a sample product suggested by the image below. Source: (Louis Vuitton, 2014) In general, Alma BB is made of leather and lined internally with cotton. In terms of colors, the Alma BB series develops more than 15 different colors, and the sample is called Indian rose. Furthermore, the approximate length, width and height of all Alma BBs are 25cm, 19cm and 11cm respectively. Intuitively, the suggested size could simply fit a normal wallet. Since women favor this bag, they usually put their keys, smartphone and lipstick in the inside flat pocket. Furthermore, the bag is equipped with a strap whose length can be easily adjusted. According to the picture, the bag is specially designed with double zipper opening and equipped with golden lock. Finally, it's easy to see that the bag is... in the center of the card... try. Furthermore, brand owners should constantly combat counterfeiting, for example by working in tandem to address the sale of counterfeit products by introducing information technologies such as code verification techniques. Universally adopted code techniques will protect the authority of brand respect, the origins of luxury products. To conclude, the author provides a brief introduction about the LV Alam BB bag, which almost meets expectations for the luxury brand. So this essay has analyzed the quality factors such as performance, aesthetics, reputation, durability, functionality, price and satisfaction to define this product. Subsequently, this essay is continued and expanded to discuss ways to measure the quality of Alma BB, or even to cover other luxury bags. Finally, the author presented ideas on how to improve the quality of luxury goods such as supply chain management, education and establishing regulations.