The author appears to be mildly perplexed by the fact that Americans claim to be concerned about privacy but yet disclose personal information to entities. I would say the reason many disclose information is that companies will not offer their services or products without the personal information. You may turn to another vendor for assistance, only to have the same problem repeated. What is perplexing is that the authors claim that “a significant number, 11%” (Caftori & Teicher, 2002) of the population believe that business owners should go to prison for violations of information privacy. I have to say, I never thought that 11% of the population was a significant percentage, but I'm just a student. Further confusion for the authors occurs when a computer system that handles big data has faulty output. They use the analogy of an airline, and if they lose their luggage they should receive compensation, but this is not the case when the DMV provides incorrect data. This should not leave you perplexed, an explicit contract is made with the airline with the purchase of the ticket. The airline will transport my body and baggage to the agreed location without damage or loss. The baggage is tangible. The contents are worth x amount of dollars and the airline pays the individual