The American economy exploded during the 1920s bringing with it a new way of life for everyone, especially women. New innovations such as the phonograph, radio, and films helped cultivate a new generation based on social excess. The automobile has given young people the freedom and independence to go places and socialize with the opposite sex like never before. With a changing idea of ​​morality some women personified a new style: the flapper. Women began to dress provocatively, listen to jazz music, smoke cigarettes, drive cars and wear their hair in short bobs. They have become free-spirited and more charismatic than ever, freeing themselves from traditional female roles and thus creating a new modern woman. However, Fitzgerald alludes to the fact that the “new woman” of the Roaring Twenties was not born a flapper. Many women, especially the older generation, did not approve of the flapper lifestyle. In “Bernice Bobs Her Hair” Marjorie tells Bernice: “I hate delicate minds, but a girl must be delicate in person. If he looks like a million dollars he can talk about Russia, ping-pong or the League of Nations. and get away with it” (Fitzgerald 35). Marjorie is telling her that a modern girl can get away with a sharp mind, as long as she holds on to some feminine traditions a lady, not a friend. In "Head and Spalle" Marcia says, "I don't know where it came from. Now it's the old boss's turn. Spalle's out of business" (19). Now that she's expecting a baby, she has to rely on her head to make money, not on the shoulders or physical attributes. Women will always have a connection to traditional femininity, no matter how different they try to be. In “Bernice Bobs Her Hair…… middle of paper……r lifestyle, both are feminine by nature and upbringing . Having been raised by their Victorian mothers and subsequently married and having children, they still have roots in traditional female roles. As the Roaring '20s came to an end, flappers had to make a transition to adapt to new circumstances. adapts to her new style, but has not completely lost the traditional feminine values ​​she carries within. “Head and shoulders” Marcia's traditional femininity takes over in her new lifestyle as a wife and mother, but her success. literary still retains part of her mentality of a modern woman. Both Bernice and Marcia have adapted to their new roles as modern young women embedded with traditional qualities. Works Cited Fitzgerald, FS and Matthew J. Bruccoli. The Stories of F. Scott Fitzgerald: A New Collection. New York: Scribner, 1989. Print.