Facebook has become so popular in terms of communicating with others on a social level that the term "Facebook me" was a common phrase to say among new friends. Facebook is said to have an addictive component. There are actually studies conducted on what makes this site so attractive. One of the most popular answers to this is the fact that you can reach people with little to no effort. “Facebook's format allows users to connect with friends and family with, let's face it, minimal effort. The posts are usually quite short (both to write and to read). A quick status update sent to all your friends, a quick comment on a photo or a quick "Like" and you're done. Relationships that previously would have died naturally can be kept alive (sometimes on life support) on Facebook. (Dr. Brent