Unfortunately, people tend not to consider their personal history as property and, in the case of the Bushmen, they did not have the good sense to understand what was happening by sharing the their oral history. In our society, individuals must consider the consequences of what might happen if they choose to share intellectual knowledge with others, even researchers. Once ownership is lost, individuals no longer control any aspect of the information that may be dear to them, while the copyright owner can exploit the material in any way he or she wishes..