Merton (1946), Mayo (1946) and Nisbet (1953) were the scientists who thought it was not good for society. The theory of mass society makes few assumptions that the media directly influence the minds of ordinary people and transform their opinions about the society in which they live. The influence of the media causes serious consequences at the individual or social level, and in mass society the media is controlled by the elites and they use them for their own advantage. Mostly the media promotes high culture instead of representing art or the image of real society. In general, the ideas of mass society aroused strong interest from social elites, whose power was threatened by change. Media industries such as yellow journalism and the penny press criticized elites and the capitalist system. The media of that time was representative of a sick society that needed to return to its old norms and values ​​or be forced to adopt a new system. During this period the industrial leader spoke out in favor of the development of technology, including the mass media. According to their perspective, technological progress would help them expand human productivity and generate new forms of material wealth. But it didn't work like that and