They are associated with gender roles in the media within the addition of Invictus promoting the fragrance. The first is demographics: a white man with two white women, who may be younger. We can also realize that the ethnicity of the characters does not depend on their gender. In fact, Invictus is also a rugby match in which the white South African team, called the Springboks, won a match in front of the then president Nelson Mandela. This victory was symbolic because it overcame the lines of racial division that afflicted South Africa and of which Mandela was a victim. The second concerns domestic life and the romantic relationship between the champion and the two women. The third and final is sexualization. The women, in fact, wear sexy clothing, which shows their thinness and attractiveness: they are entirely naked under the