This bright color is non-traditional and helps Target stand out from the competition. When you head towards the checkout area it is clear that each employee is unique. Target employees are not held to unnecessary standards such as being clean-shaven, having perfect, well-groomed hair, and having natural-colored hair. The newest generation takes pride in expressing themselves. Target understands this and moves away from the corporate idea of ​​corporate standards. One controversial issue that has surrounded Target, especially in the media, is Target's recent announcement regarding its bathroom policy. The policy states that their transgender customers can use the bathroom of the gender they identify with. This announcement had mixed reactions from the public. This decision is very forward-thinking and shows that Target is evolving with the social environment. More and more people identify as transgender and society is slowly accepting this personal decision. We believe that the fact that Target has taken a stand on a controversial issue shows that it is a strong, independent company that will stand up for what it believes in (Kosar