Topic > The Role of Travel Agents - 784

From the ability to book online to social media becoming free advertising, the Internet has taken travel to a whole new level. Travelweb.com emerged in 1994 as the first comprehensive catalog of hotel properties worldwide. Booking features were added a short time later. In 1996, the still-popular Expedia.com launched, and its website offered online hotel, flight and car rental reservations all in one. Later in 1996, a site known as Travelocity was launched. The Internet allows consumers to search, purchase and share destinations at the touch of a button. As the development of the Internet accelerated, new opportunities emerged to provide travelers with more information about the hotels they were booking. The Internet has had many effects on the travel agent. The closure of many small agencies, the merger of tour operators, the web being easier to search for holidays and quicker to book are just some of the ways in which travel agency has been affected by the introduction of the Internet. Although the Internet somewhat replaced the travel agency at first, agencies have found ways to grow with it