According to most advertisements, good looks, success and sexual drive are among the main attributes one must possess to be accepted. Each ad has a product to sell, be it a large item like a car or something small like perfume.; however, beyond the obvious presentation of the product to the customer, there is an underlying message about how people should look and strive to be. In Jack Solomon's article, “Masters of Desire: The Culture of American Advertising,” he states that advertisements “are designed to exploit the discontent fostered by the American dream” (525); thus, arguing that American society creates an ideal world to live in and is continually persecuted by the media to combat its cultural values ​​by raising the standard of acceptance. The articles analyzed and compared in this essay come from Rolling Stones and Elle magazines; both advertisements sell perfumes but to different audiences. Although both sell the same type of product, the Rolling Stones' advertisement for Curve cologne uses women's sexual and chauvinistic ideals to intrigue men into purchasing their merchandise, while Elle's advertisement for Beauty perfume illustrates how beautiful and seductive must be a girl, to be able to sell their perfume to women. Both articles present clear cases of how the media uses advertising of common products to manipulate our perception of how women should be represented in everyday life. The first advertisement promotes the Curve cologne for men. The background color is a basic blue which contrasts with the yellow writing and the white outline of the brand at the top. Covering most of the page is a very attractive girl with blonde hair and blue eyes. She wears white, skimpy lingerie and has a teasing smirk on her face accompanied by... middle of paper... shaping the culture of a society. Hopefully, people will begin to build a new status quo that incorporates not only a person's beauty but also intellect. To learn more about this topic, I would like to further investigate how other countries' cultural values ​​compare to and differ from ours. Do they have a different ideology? Is the media as influential or important as it is here? It might also be interesting to find out how much advertising contributes to the state of our economy. Even if there are more commercials on television, does the new technology of recording shows and fast-forwarding commercials have any effect on the economy? Furthermore, it would be nice to see the evolution of advertising from scandalous and suggestive to moral and credible. For now, what you see isn't always what you get when it comes to advertising.