For example, convenience offers are low-priced goods that consumers can acquire effortlessly because they are relatively ubiquitous while the purchase offer requires consumers' effort in comparing and contrasting various brands and outlets to find the best product at a good price. Additionally, while FMCG products are needed on a daily basis, grocery items may not be required on a daily basis and are priced higher than FMCG products. (Tanner and Raymond, 2010). Additionally, special products are different from convenience and shopping deals because they are more expensive than previous deals and are also not commonly sold in retail outlets. There are few consumers and products are purchased less frequently, which ensures a high profit margin. Finally, unsolicited offers are different from all because they may be acquired even when you may not need them at the time. It is a product of anyone's circumstances