Nestlé is the largest food processing company in the world. In operation for over a century, Nestlé was founded by George and Charles Page and Henri Nestlé in 1866, in Switzerland. Processing a wide range/variety of products; from baby food to chocolate to drinks; has won the hearts of billions of people of all ages and both genders. The two world wars and the Great Depression did not affect Nestlé but instead increased its revenues. This is because, during those difficult times, healthy and fresh food was in short supply and only Nestlé was the company that everyone felt confident in producing healthy and fresh products. Nestlé's strength is due to the company's experience and loyalty. A company that has been around for 147 years, with very few significant complications, has certainly won over solid consumers. And having a loyal consumer base gives Nestlé its strength. Loyalty and faithfulness are very rare these days, but Nestlé is one of the very rare companies that possesses these two characteristics. In addition to this, Nestlé has strengthened itself with major commercial campaigns. Starting with newspaper, Nestlé moved to television commercials when televisions were first introduced. When the Internet began to grow, Nestlé did not waste even a second and started its campaign through the Internet. Thus, Nestlé managed to conquer all the media which gave it more popularity and growth. On the other hand, Nestlé has grown further by adopting brands into its clan. For example Maggie and KitKat, produced by different companies. Nestlé has come a long way, it has learned from past mistakes when it has had them. Nowadays it has no significant weaknesses, it has reigned over the food and drink sector for decades and through its campaigns it does nothing but increase its revenues more and more every year. The company has a great opportunity to remain number one for decades as long as it remains loyal and faithful to its customers. There are many competitors and they all want Nestlé to fall so they can grow. However, Nestlé knows that if it continues to produce healthy, fresh food, no one will ever be able to take its place. As mentioned above, Nestlé has gone through many difficult times such as the two world wars, however this did not pose a threat to the company at all, rather, the demand for healthcare products increased, thus increasing Nestlé's sales and revenues. Now, of course, like any other company in the world, if the world economy were suffering, Nestlé's sales would decline slightly. This is because Nestlé has secure price management on its products. Nestlé has many goals and objectives. However, Nestlé tends to be the best in food processing in terms of quality, meets all the needs and requirements of its consumers, etc.; On the other hand, the company's main slogan is “Roadmap to Good Food, Good Life”. In this way, Nestlé proves that its products are very healthy and will offer consumers a healthy life. The company's primary goal is to be recognized as a global leader in health, nutrition and wellness. Furthermore, the company wants to enjoy the trust of all its shareholders and wants to be an idol, from a financial point of view, in its sector. Nestlé believes that trust is only earned over a long period of time by consistently providing valuable, high quality and safe products. The company also claims that one of its main advantages that keeps its competitors away is the difficult to copy formulas it provides in its products and which are unmatched. Nestlé will deliver its products anytime, anywhere, anytime and in any way. Say no to plagiarism. Get an essaytailored on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayThe four Ps are; price, product, place and promotion. And as for Nestlé, it ranks well in all four categories. Starting from the price, Nestlé has applied advantageous prices on all its products which allow anyone with an acceptable income to be able to purchase these products. Of course, Nestlé products cost slightly more than those of other companies, but this is due to the company's reputation and experience. As far as products go, Nestlé has pretty much every food and drink in the world covered. A wide variety of products has enabled Nestlé to easily reach all age groups and genders across the world. Because of this, Nestlé does not just reign in one place or region, but has become an international company where almost everyone in the world has access to its many products. As mentioned above, when Nestlé was first introduced, it promoted its products through newspapers, which were the only media genre at the time. After a few decades, with the introduction of television, Nestlé expanded its promotional campaign to television and the same happened with the Internet. Its friendly campaigns and health-related slogans have increased its consumers. Nestlé has a wealth of information about each of its products and the company as a whole on the Internet. Therefore, consumers can have all their questions answered in no time, convincing them that Nestlé is the right choice for them. Their “Good Food, Good Life” statement was defined as offering consumers the healthiest and tastiest food from morning to night and on all occasions. From this statement one can come to the conclusion that some personality traits of Nestlé are; accessible, loyal, dedicated, active, clean, alert, faithful, caring, etc.; Nestlé's unique selling proposition is to connect well with its consumers through print, Internet and television. Furthermore, its products are scientifically proven to contain all the vitamins and minerals vital to humans. Its food is prepared with different good flavors and of high quality. From a positioning perspective, Nestlé is considered a leader in the production and distribution of high-quality, nutritious foods in low- and high-income countries around the world. Additionally, it produces a range of low-priced, healthy products. Nestlé has many competitors around it. Two of these are Kraft Food and Unilever. Both of these two companies offer consumer goods. They are also widely known and respected in the food processing industry. Unilever was founded by William Lever in 1890 and to this day its products are sold in around 151 countries around the world. Its main mission is to add vitality to life. This mission is supported by a famous company slogan “Feel good, look good, and get more out of life”. Unilever has a wide range of products, like Nestlé. They are produced with different sizes and friendly looking packaging. As mentioned above, Unilever is present in more than 150 countries. So it's a multinational. This is widely distributed and is available to everyone. Advertisements, billboards and television commercials are part of Unilever's promotional campaigns. Additionally, you can find Unilever products promoted in places related to family and children. For example, parks and art clubs. Unilever produces high-quality products at low and decent prices that allow low-income consumers to purchase the products. Unilever can be compared to Nestlé due to its similarity in products (baby food, drinks, etc ;), prices and also experience. Another one,.