However does the positive impact outweigh the negative impact? There are many negative impacts on children from children's marketing, as well as positive ones. As we are discussing right now, there are more children out there becoming new victims of children's marketing. Today's kids already understand social conflict and symbolic interactionism on their own terms. As defined in symbolic interactionism, “people act toward things based on the meaning those things have for them” (Macneill, 2014a). Children will say that some foods are better than others not because they taste the food itself, but because of the branding the company has put on the food's packaging. They will go to the supermarket or shops and say they like the clothes even when adults think the clothes are horrible, just because of the brand or their idols wearing them. It is no longer a question of style or shape, now everything depends on the meaning that object has for children. Children may think that they will make more friends, become cooler and more famous at school if they use what their favorite idols use. When children wear what their idols wear, they may be physically ready to wear it. But they are not ready for the criticism that the company will launch