Despite the growing emphasis on media ethics, there are many who remain skeptical about the concept itself. It is assumed that the media must be ethical in their professional conduct, therefore focusing on journalistic codes, guidelines and ideals of media responsibility. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay To some, the very idea of ​​media ethics seems paradoxical: the phrase itself is an oxymoron. How could journalists hope to get to stories that matter if they must be completely honest in their investigations or respect the feelings, wishes and privacy of the subjects of their reporting? News journalism is expected to aspire to the goal of truth, and such that what is reported is contextualized and fosters the public's understanding of why the event is significant. This ideal is the very foundation of the news media as the fourth estate. The purpose of this implicit contract between the public and the news media is to share knowledge and understanding of current events and developments in the world around us. Therefore the duty of the news media is to provide true and impartial reporting that allows the public to quickly but informedly understand events affecting people and institutions that not only directly influence our society but are of social, cultural or human interest. . Personal patriotism beliefs and ideologies all contribute to a journalist's biases in the media. Forms of prejudice can include political or corporate bias, as well as bias related to race, age, gender, religion, or culture (Sanders 2003). Biases can also take a darker form, such as a journalist's failure to disclose conflicts of interest that could affect the accuracy, fairness, or independence of journalism (Warren 1999). Biases in the media often go hand in hand with sensationalism, as in the case of September 11, 2001, in which 3,030 people died in one day due to terrorist attacks. The US media's response to 9/11 was sensational and emotional, with insistent calls for the use of military force to bring "justice." In place of the absence of an enemy state, or an opposing military force, such calls were nothing short of highly repetitive warmongering. The media "drumroll" has seen the adoption of belligerent and jingoistic banners on television screens and in newspaper headlines across North America. "Attack on America", "America Retaliates", "America's New War", as well as the use of US military operational code names such as "Operation Infinite Justice", reminiscent of media coverage of the War of Gulf of 1991 and "Operation Desert Storm". ” (Ismael and Measor 2003). In response to the attacks, much of the focus of Canadian media coverage quickly shifted from the attacks themselves to examining the alleged perpetrators and, by association, the actions and beliefs of immigrants and minorities within Canada. society. While the media called for targeting Muslims and Arabs for security reasons, long-standing commitments to civil liberties enshrined in the Canadian Charter of Rights and Freedoms were ignored (Ismael and Measor 2003).In the context of criticizing government policy, the media has singled out Arab and Muslim Canadians as different. The lack of context and rampant racist notions in the media have provided abundant ammunition to those out for blood consistently described the war as the.