Art and AdvertisingAfter careful analysis of the worlds of art and advertising, I have come to the conclusion that these worlds are not so different. The documentary Merchants of Cool delves into the field of advertising and truly offers a new perspective on the life of an advertiser and a consumer. It makes you question the true goal of advertisers. It highlights the level of consumerism and deception found in advertising past and present. The way marketers market to the youth population is wrong. They don't see teenagers as individuals, but rather as mere mindless consumers with money to spend. Today's generation of teenagers are taught to look to the media to decide what is cool and what is not. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The documentary film Beautiful Losers offers an insight into the misunderstood world of a group of artists who started an art movement in the 1990s. The artists do not try to remain within the scope of contemporary art. They draw inspiration from their surroundings, such as music, skateboarding and graffiti. Both the art and advertising worlds need to get into the minds of the people who see their work and try to produce a work of art or product that people want to have in order to be successful. But while the art world has a more relaxed approach and most artists have no interest in how they want their work to be represented by consumers, advertisers try to create advertising to make consumers think all the same same way. Overall, the two worlds have many similarities. Advertisers and artists want to be seen. They want to be appreciated. The only thing that separates the two is the intensity of consumer appreciation they are looking to receive. Advertisers use a more calculated and thoughtful plan of action when approaching consumers. When potential consumers see advertisements for their product, they attempt to impose a desire for their product. They have no interest in how their product will actually benefit or harm the consumer's life. They simply want to sell rather than fulfill what consumers are looking for. Artists, on the other hand, disseminate their advertising (their artwork) in a less direct format. Their work is embedded in the individual's daily life. Art has relevance to people's lives because it reflects the music they listen to and the things they do, so it becomes recognizable. Instead of having an advertiser approach you to preach their propaganda, the artist's work can be seen on graffiti walls in the individual's city. It makes the artwork more personal. Art and advertising basically have the same intent: to make the consumer feel something about their advertising/work of art, but the reasoning for provoking these feelings goes in two totally different directions.