The reason for this research lies in the fact that the expansion of alternative media channels in India has triggered the new dimension of mass media channels especially in terms of their role in the process of developing skills at the grassroots level. The aim of this research is to investigate how community radio initiatives in India have emerged as a powerful medium of participatory communication for the empowerment of underprivileged and marginalized communities in terms of skill development. A responsible citizen is a central aspect of democracy. As Aristotle says, "A citizen is one who carries out the dual role of ruler and subject", that is, a responsible citizen is one who necessarily participates in the government process. Here lies the importance of the role that the media, i.e. the fourth estate, must play in a parliamentary democracy like ours. Ashish Sen (Media Development, Bangalore) highlights the relevant and proactive role played by media in India. He says: “In terms of reach and access, print and broadcast in India is strong: about 60% of urban Indians and 25% of rural Indians read print regularly, and 96% of the country is reached by radio ". ”.Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The high degree of commercialization of news channels and a harmful and growing influence of a select few on the type and nature of the issues highlighted, the never - end obsession with the random effects of policies on the privileged class it provides people with partial and, to a certain extent, misleading information. The issue of paid news misleading voters and using the media as a propaganda tool and other such obstacles calls for a different manifestation of the media where they should play a very neutral and growth-focused role, as in the case of community media. In this age of increasing inclination towards market-driven consumerist and commercial ideals, the role of community media in general becomes significantly pertinent and sacrosanct. Unlike mainstream media which primarily aims to serve a large, general audience with a commercial purpose, community media aims to serve those who have no other channels that can amplify their voices, without seeking profit in such efforts. Community media arises from dissatisfaction with traditional media and serves to offer an alternative media channel for the community. An essential component of community media is community radio. Community radio traces its genesis to the fundamental principles of democracy which necessarily involve equal and active participation in civic affairs and freedom of speech and expression. Community radio therefore caters to the interests of such groups. It is therefore obvious, to the point of banality, that the low level of literacy and also the lower awareness towards society certainly represent a handicap for them. As a result, community radio has become an important medium for development and social change, offering communities a platform to communicate about local issues, news and challenges that directly affect their daily lives. It has also demonstrated many positive attributes that help preserve local culture, giving the community a voice and ability to express its identity, and empowering the community with direct positive effects on democracy (Mtimde, 2000; Myers, 2011; Odine, 2013). Remember: this is just an example. Get a custom article from our expert writers now. Get a custom essay Rennie.