In the essay “Ethics and New Genetics” by the Dalai Lama (Tenzin Gyatso) the reader is informed about the wonders of all the biogenetic advances currently underway. Apart from this, the reader is also informed about all the threats that the global community is currently facing. The Dalai Lama proposes a moral compass that we should all follow as one human race. The moral compass applies to almost everything you can do, especially when it comes to your career. Let's say a client comes to you and says, "listen, I have all this money saved up and I want to invest it, what should I do?" Working in the financial services industry, you will often find yourself in a similar scenario. This is the industry I currently work in and the industry I plan to build my business in. When you have all these people coming in all different directions with money asking you to implement different financial plans, it becomes very tempting for one to get greedy and falsely recommend a client so you can get paid a much larger commission. It should be almost mandatory for people working in the financial services industry to have some sort of moral compass that they follow religiously. The moral compass I propose is comprised of integrity, authenticity, and treating everyone with respect. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Absolute integrity is everything in whatever you do, especially when it comes to financial services. Integrity is a key factor at almost every level, from how the company functions to how the company recruits people. No one will trust anyone or any company that does not show honest motives. To take it a step further, would you ever give your money to an agent who has no grounds for integrity? From the agent's perspective, being a man of integrity is critical because we have the ability to make or break a family's financial situation. Whenever you are honest with your customers and do the right thing, the reward can be very high. Sam Briones, a current writer but former financial services agent, says, “Word about your honesty is bound to get around. You may not know it, but your customers can be your best source of advertising. When you have an honest experience with your customer, it becomes meaningful to them too. Of course they will tell their friends and family. This is actually the best form of recommendation, a positive experience, which can definitely attract more customers. Briones is really saying that being honest with all your customers will eventually come back and reward you. The importance of integrity in the financial services industry ties in perfectly with what the Dalai Lama (Tenzin Gyatso) states in his essay “Ethics and the New Genetics” when he states “A partial solution is to ensure that a larger segment of the public in general has a working knowledge of scientific thinking and an understanding of key scientific discoveries, particularly those that have direct social and ethical implications. (68) The Dalai Lama states that individuals working in the field of biogenetics must be individuals of integrity and have a responsibility to tell the general public what scientific advances are currently being made. This is related to financial services because if someone within the industry has an understanding of market fluctuations and the effects they can have on an individual's money, then it should be disclosed. Authenticity is what will make your business take off from the ground up. When investing money with an individual or a financial company, certain expectations must be met and the client does not have to betreated like any other transaction. The Forbes Agency Council states: “No one likes to be 'sold to.' Today's consumers are incredibly savvy and can see through a brand's attempt to woo them with insincere words.flattery. The same goes for your company's customers. They want to know they're working with a trusted partner who knows and understands their employees' needs and goals. To build this trust, your agency must prioritize authentic and transparent relationships with its clients.” Forbes suggests there is a huge need for authenticity. When you have a client, he or she can be authentic by sending quarterly reports or even calling a client monthly to talk about how their money is doing. There is a direct correlation with the Dalai Lamas' essay when he states: “Education must provide not only training in the empirical facts of science, but also an examination of the relationship between science and society at large, including the ethical questions raised by new technological possibilities. This educational imperative must be addressed to both scientists and laypeople, so that scientists maintain a broader understanding of the socio-cultural and ethical ramifications of the work they are doing.” (69) The Dalai Lama states that transparency and authenticity are needed from the biogenetic community. It suggests that through education people should be taught about the biogenetic advances that are being made and that the individual's study of biogenetics should be taught about society and how it coincides with scientific advances. Likewise, the financial services industry needs to understand how their decisions can impact an individual, and individuals should be educated on how that specific financial product, plan or market works. The final and most important component of the moral compass is to treat all of your customers with respect. This can make or break the deal in the financial services industry. You can't treat one customer better than another because you will lose business that way, and it's just unethical. There is such a huge gap in the market currently due to the fact that financial institutions only want to help the rich get richer. The current system is quite disturbing, the richest 8% of the population has help from financial institutions, the poorest 12% of the population has government assistance, and the middle 80% of the population are people like you and me who they work hard for our money are completely ignored by financial institutions. I choose to represent a company that caters to the ignored middle class, Main Street families are our market, the name of the company is Primerica. To prove this point, Primerica states: “While other financial services companies typically focus on the wealthy, Primerica serves Main Street families in neighborhoods across North America. We take an educational approach and offer financial tools to help our clients achieve their goals. The free Financial Needs Analysis asks all the right questions to identify exactly where a family is on the path to their goals, then recommends Primerica solutions that fit their needs and budget and help them stay on track. good way for those dreams. The fact of the matter is that every single financial services company in the industry needs to rethink their marketing strategies, the current strategies are a clear demonstration of disgusting and disrespectful actions aimed at hardworking middle class workers. Metaphorically, the idea of ​​respecting everyone shares the relationship with the message equally