When you walk the streets of Milwaukee there are many surrounding advertisements. Ads can be about an event, a product or a service. Whatever the advertisement is, it is up to the consumer to see it and the advertisers to promote it. Advertising is a form of communication to persuade or inform someone to perform a certain task. In an advertising agency, advertising and promotion managers take on a variety of tasks to effectively implement the desired message. The advertising and promotions manager may work for an agency that manages clients who contract their services or work in-house for a company as part of the advertising department. Whether internally or for an agency, advertising and promotion managers use communication as a transaction to understand their colleagues, multiple departments and clients. To better understand how communication as a transaction plays a crucial role for the advertising and promotions manager, it would be best to look at what the job entails. Advertising and promotion managers have many tasks in fulfilling the required tasks such as planning, directing and coordinating strategic advertising. Strategic advertising is material including posters, contests, coupons, giveaways, to inform and generate interest in purchasing a product or service for an organization, business, or individuals seeking to expand their consumer audience. In addition to the many duties of an advertising and promotions manager, they are also involved in research, communication with customers, preparation and implementation to successfully and accurately advertise the specific message (advertising and promotions manager). For an advertising and promotions manager there are many individual tasks that complement more important roles such as… half the job… educating colleagues, departments and clients on what needs to be accomplished. References A career in marketing/advertising. (2010, September 12). Wall Street Journal (online). Retrieved from http://0-search.proquest.com.libus.csd.mu.edu/docview/750281937?accountid=100Duck, T., & Mcmahan, D.T. (2010). Communication in daily life. Sage Publications, Inc. Marketing, Advertising and Public Relations Managers. (1998). United States, Washington: United States Superintendent of Records. Retrieved from http://0-search.progquest.com.libus.csd.mu.edu/docview/189337318?accountid=100Pesmen, S. (1990). Relatively exciting advertising field. Advertising Age, 61(32), 12-12. Retrieved from http”//0-search.proquest.com.libus.csd.mu.edu/docview/208282348 Advertising and Promotions Manager. (n.d.). O*Net online. Retrieved from http://www.onetonline.org/link/summary/11-2011.00