Why is Coca Cola better than Pepsi? Despite the differences between Coca Cola and Pepsi, many people cannot distinguish the differences in the natural flavors and branding of the drinks. The competitive beverage market led Coca Cola's senior executives to make tough decisions that positioned them at the top of the rival brand; Pepsi. The prized brand of Coca Cola divides the preference of many people on the consumption of Coca Cola or Pepsi. Over many years, both Coca Cola and Pepsi have seen global expansion of their markets, but Coca Cola has consistently remained at the top thanks to its diverse lines of beverages, apparel, and supplies featuring its logo. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Coca Cola advertising focused on branding compared to Pepsi. Coca-Cola's brand focuses on reminding its consumers of the importance of friendship, family, adorable teddy bears and other memorable associations. The advertising worked very well for Coca Cola which owns up to 17% of the American soft drinks market. Pepsi is not even in second place in the American carbonated drinks market, a sign of the differences in the marketing strategies applied by the two companies. Pepsi languishes in third place in the American market; thus he is fit to be described as a definitive loser in the popularity sweepstakes (Lubin). Coca Cola has a flavor that many people prefer, and many years of battle over the brand may not alter people's preferences. Many people describe the taste of Coca Cola as crunchy with a balance of flavor and sweetness, which is unmatched in the world of soft drinks. It is said that Coca Cola is so good that it will be consumed by people until the end of the day. civility, compared to Pepsi, which is an example of a challenger brand, seeking an advantage against the dominant Coca Cola. Marketing experts around the world have highlighted the fact that Pepsi is new and younger, describing it as the choice of the new generation. Over the decades, the Pepsi Company has made efforts to uphold its logos and slogans, but has failed to surpass Coca Cola to be in the top spot. Coca Cola is more stable than Pepsi financially as the company has continued to rely on ingenuity over the years. . In the process, the company has crafted some of the outstanding advertisements that continue to push the brand to the top. On the other hand, it is known that Pepsi was forced into bankruptcy twice and the company constantly loses the battle against Coca Cola's sales. It is known that Pepsi surpassed Coca Cola once in 1979, but Coca Cola quickly grew and strengthened its position in the global market. While Pepsi has made its way into many foods beyond drinks like solar crisps, Coca Cola has been consistent and continues to be limited primarily to drinks like Minute Maid (Lubin). Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay In conclusion, Coca Cola is better than Pepsi when a comparison is made regarding nutritional content, brand, and even taste. An analysis of the nutritional content reveals that Pepsi contains slightly more sugar, calories and caffeine than Coca Cola which has relatively more sodium. The Coca Cola wars have been raging for many years with soda enthusiasts siding with both Coca Cola and Pepsi products. But aside from the expensive advertising campaigns and packaging, you can really tell the difference that Coca Cola is.