The price must not only be affordable, but it must be worth the time and effort it takes to prepare a meal. This is why fast food prices remain so low and accessible to all social classes. Several groups have been impacted by the formation and rapid growth of the fast food industry, altering our evolving relationship with what we eat. The industry places a disproportionate burden on poor and immigrant families, who are more likely to work for minimum wage in fast food restaurants and cannot afford healthier prepared meals. This results in a disproportionate effect on the health of low-income people. Specific social groups affected include immigrants, women and low-skilled workers (Talwar, 2002, 88). Poor families are also less likely to have time to cook meals, as they will have to work longer hours or even multiple jobs. For these reasons, fast food becomes a main component of the diet rather than a snack or supplement when in a hurry. It may seem that convenience and low cost benefit the working class, but the health effects make it clear that this is not the case. “Becoming modern, it turns out, is not simply about adding new elements of behavior, and when societies change, they rarely educate those who are changing about the things they might lose” (Wilk, 2006,