Mercedes Benz is a well-known brand company originating from Germany and specializes in the production of cars, buses, coaches and trucks and is a division of its company parent, Daimler AG. Mercedes as a brand stands for quality and elegance and is also considered one of the oldest automotive brands still in existence to this day. Mercedes-Benz is a German automotive company ranked 12th in the "Best Global Brands 2011" ranking, same position achieved in the previous year 2010, with a current brand value of $27,445 million. This company is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury cars, buses, coaches and trucks. Headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz, but traces its origins to Daimler's 1901 Mercedes and Karl. The Benz Patent Motorwagen of 1886, widely regarded as the first automobile. Say no to plagiarism Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Mercedes-Benz is an automobile manufacturer based in Germany. it is part of the "German Big 3" luxury car manufacturers, together with Audi and BMW, which are the three best-selling luxury car companies in the world. It is a multinational division of the German manufacturer Daimler AG 1901 by Daimler-Motorn-Gesellschaft (Daimler Motors Corporation). The first vehicles of the Mercedes-Benz brand were produced in 1926, following the merger of the companies of Karl Benz and Gottlied Daimler into the Dailmer Benz Company on June 28, 1926. Its headquarters are in Stuttgart, Germany. The products are cars, buses, vehicles etc. According to the company, it represents the automaker's push towards universal motorization with its engines dominating the land, sea and air (three points). Yes, indeed: the Mercedes-Benz emblem is the symbol of the company's plan for world domination. To satisfy our customers in everything we do. Continuously improve the effectiveness of our quality management system and business processes. Have a professional relationship with our business partners. Mercedes-Benz India is a private sector that designs, manufactures, imports and sells Mercedes-Benz automobiles. The company also provides fleet solutions for small and medium-sized businesses; and preferential pricing, support and single-window account management services for businesses and customers, as well as selling specially configured vehicles for hotels and leasing vehicles for business needs. It also buys and sells auto parts; and sells motorsports accessories and wristwatches, bicycles and cycling accessories, as well as functional equipment. A corporation is a business entity owned by its shareholders, who elect a board of directors to oversee the organization's activities. Corporations can be for-profit, as businesses are, or nonprofit, as charities typically are. Therefore the Mercedes Benz Company is a cooperative company since its capital is divided into shares. And the company is owned by its shareholders and runs its business primarily to earn profits and expand its business. The internal business environment factors are: The value system of a business organization also determines its behavior towards employees, customers and society. The value system of a company's promoters has an important impact on the choice of company and the adoption of company policies and practices. Because of its value system a company may refuse to produce. Human ResourcesEmployees canrepresent a strength or weakness of the company depending on the level of practical skills, attitude to work and so on. For example, if a company has competent and motivated employees, they will certainly be the company's most important asset. Employees without training and with negative attitudes towards their task will be a challenge for the company. Money is the vital part for any business. No business can survive without capital resources. Once a company has sufficient budgets, it can easily launch its projects and expand its reach. There are also several ways in which a business can maintain stable budgets thanks to certain resources such as investment opportunities, financing and annual income. Having an appropriate organizational structure requires that owners carefully consider creating a system that works smoothly within the company. Department heads must ensure that the flow of information is disseminated thoroughly to all customers. Proper rules and regulations are applied to ensure the benefits of the employees and also the company. The external factors of the micro business environment are: Suppliers Suppliers provide the company with raw materials, human resources, technology and components, etc. Any organization that depends on just one supplier will close soon. Therefore it is very necessary for the organization to stay in touch with different suppliers. Customers Customers are treated like kings for business. They are the only reason the business exists. A company can have a variety of customers: whole sellers, resellers, domestic buyers, foreign buyers, and so on. CompetitorsMeans parties producing the same types of products. So companies have to adopt different types of sales strategies to promote their products. The external factors of the macroeconomic environment are: Political factors Since the company invented the automobile, it has been responsible for the company's expansion around the world, so it has to deal with the presence of a political foreign clientele of import of manufactured goods. Therefore the political issues related to the automotive industry are complicated and complex. .Economic FactorsMercedes-Benz has problems due to international currency fluctuations. A global slowdown is underway due to a different scale of measurement of taxes and revenues. It also affects the sale of the product. Exchange rate between Euro and Ringgit. It makes the European car more expensive when sold in Malaysia due to the currency exchange rate. Due to global warming problems, Mercedes-Benz invented electric cars and small cars for small spaces. They also invented an eco-friendly car called BLOME. This machine emits oxygen from the chimney. The roof of the car is made of transparent organic solar cells. Technology plays a very important role in promotion and production. It caused the industry to reduce its workforce. As a result of the low workforce, Mercedes can save costs. Thanks to the use of advanced technologies, Mercedes can now produce more cars in a short period of time. Environmental activists are becoming more active and aggressive. Furthermore, it has also been found that consumers appear to be becoming more environmentally conscious, to the point that they might even consider whether the car produced by a particular company has the lowest CO2 emissions. According to the SWOT dictionary, analysis means a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and advantages. The SWOT analysis is a reference framework used to evaluate the competitive position of a company by identifying its key points.