Saudi Arabia and the United States share many differences. The way women are used in advertising is probably one of the biggest ones you will see. In Saudi Arabia everyone is subject to Sharia law, which is the way of Islam. This law is basically the framework of behavior expected of you both in private and in public. It is based on the Quran. Haram is a word that means forbidden in Islam. Women are expected to be veiled when outside the home. In some cities it is necessary to cover not only the hair but also the nose and mouth. This has been strictly enforced for as long as I can remember. When someone breaks a law, they can be severely punishable. Sometimes this could even result in death. Compared to the United States, in my country the penalties are much harsher. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the United States you can pretty much wear whatever you want, even if you're mostly naked. Here church and state are separate, so the government decides what acceptable behavior within the country is not religion. Generally in the United States advertising is sexualized. Promiscuous clothing and positions are used as a tactic here. Companies know that by placing attractive women on items more items will be sold. Women suffer from poor body image because they fail to reach these high expectations of beauty. In my opinion these cultural differences play the most influential role in explaining the differences. When strict laws are enforced in an environment, you have no choice but to follow them. Saudi Arabia has very strict rules on how a woman should look and behave. There are pros and cons to each advertising method. I believe the US generates more money through advertising, but Saudi Arabia's methods are more respectable. In my country in 2004 a very controversial commercial was broadcast. It was an advertisement for a feminine shampoo. These commercials showed the woman's hair uncovered but separated from her face. Although several precautions were taken to try to advertise without breaking Islamic law, many people were shocked by this problem. Many people believe that men are responsible for the law of women covering themselves, but this is far from the truth. Allah wanted a way for women to gain respect from men and that is why women wear it. The veil or hijab eliminates any possibility of a woman being considered an object of pleasure. Previously in my country it was unacceptable to show both hair and face together, however now we believe it is acceptable in the media. This article explains how strict the laws are in my country. Many editing decisions were included in the final commercial to avoid breaking any rules. The woman had to be completely separated from the image of her hair. The first image showed her damaged hair, the second was her face, and the last image was her hair after using shampoo. Every little detail had to be overlooked in order to market the shampoo in an affective yet moral way. Another common technique used in my country is the inclusion of female voices. Businesses will have women on the phone talking to their customers. Women are better at selling products in general. Using their voice can significantly increase sales. This is one way women's advertising can be used without breaking the law. Even if it is haram for a woman to talk to other men unless they are married or family, it is.