IndexSocial Media MarketingDemographicsConclusionImagine being able to take photos underwater, riding a motorcycle, skydiving, or camping with your family. The GoPro is the perfect product for each of these activities. The GoPro is a high-tech photo/video device that can be used anywhere, underwater or in the mountains (GoPro, 2016a). The GoPro lives up to its slogan “the world's most versatile camera” (2016a). Through GoPro's marketing strategies they live up to the slogan. GoPro effectively markets its brand via social media platforms and by targeting marketing demographics. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Marketing Through Social Media GoPro's marketing strategy incorporates social media platforms. On social media platforms GoPro can promote its slogan “The most versatile camera in the world” (2016a). Promoting the slogan is important because it positions itself compared to other competitors on the market. GoPro uses different platforms such as Facebook, Instagram, Twitter, Pinterest, and YouTube to reach a variety of consumers (2016a). GoPro uses multiple platforms to cater to a diverse community of markets. According to Icha and Edwin (2016), “social media sites are becoming the go-to place for consumers to learn more about a company” (p.3). GoPro understands that social media is becoming a go-to place. Using social media, GoPro demonstrates the value and quality of the product. GoPro's marketing strategy uses social media for promotion, product value creation, and consumer interaction. GoPro uses Facebook to promote the brand and communicate with consumers. GoPro reaches the consumer by publishing the GoPro product photo and video of the day (GoPro, 2016d). Posting daily photos increases product value and customer trust. GoPro recently used the hashtag #InternatinalSurfingDay on Facebook with a photo of a surfer in the waves. (GoPro, 2016c). The hashtag has reached new consumers who love to browse. GoPro uses Facebook to reach new customers, connect with existing ones, and promote the quality of its product. Consumers see real results from GoPro images and videos. Consumers rely on GoPro publishing every day, and GoPro always delivers. Continuous supply to the customer strengthens customer trust. It is important for a customer to trust a product because they will be more likely to continue purchasing it. GoPro uses Instagram to showcase the quality of its products. Users can follow @GoPro to see daily photos and videos on their page (GoPro, 2016e). Similar to Facebook, GoPro promotes the publication of a “photo of the day” on Instagram to engage consumers. Unlike Facebook, GoPro does not communicate with the consumer on Instagram. Instead, GoPro promotes product quality. GoPro uses Twitter to communicate with new and current consumers. GoPro regularly tweets information about new products. GoPro knows that the way it uses Twitter shouldn't be the same as Instagram. Gholson and Hakim (2015) state: “Due to the fact that social media has various methods of application to marketing; one strategy does not fit all (p.11). GoPro doesn't behave on Instagram like it does on Twitter. Instead of posting daily photos, GoPro builds personal relationships with the consumer by retweeting their feedback. GoPro's one-on-one marketing on Twitter helps create customer value. GoPro uses YouTube to promote and demonstrate.