Helps to know the practical applicability of the theories studied in class. This helps narrow the bridge between the classroom and the real business situation. The study is about the correlation between brand equity and consumer purchasing behavior towards Maruti Suzuki automobile brands in Bangalore. This study helps to: • Know how Maruti Suzuki brand influences the purchasing behavior of people in Bangalore. • Know the hopes of people towards Maruti Suzuki brand. • To know people's approach towards Maruti Suzuki brand. OBJECTIVE OF THE STUDY • To identify the various Maruti Suzuki brand strategies that influence the purchasing decision. • Analyze the significance of various factors such as brand awareness, brand loyalty, etc. in Maruti Suzuki market in Bangalore. • To find out the relationship between brand value and consumer purchasing behavior towards Maruti Suzuki cars. • Understand the consumer's complications while using the car and help the company solve these types of problems. SAMPLING TECHNIQUES Convenience sampling technique is used for the study, due to time constraints. SAMPLE SIZE The sample size of this study was 60 customers