Overall, people tend not to focus on the effects of advertising in our daily lives. It's everywhere you look, on billboards, in magazines, even on social media. Because it is everywhere and we don't even notice the effects it has on us, when we buy something it has already been placed in the categories for us beauty, sex, luxury and, sometimes, by accident, in the actual purpose of the product. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayIn the advertisement for Viktor & Rolf's Flowerbomb perfume a woman is portrayed with her hair tied upwards with flowers on the tips, the woman is naked except for a small ribbon covering her chest. The background of the image is light pink and the text is thick black writing. The perfume bottle is in his hands and is shaped like a grenade. Looking at the ad it is easy to determine that the goal is for women to purchase the perfume so they can be as sexy or seductive as the woman in the image. This is one of the most common tactics in ads, whether it's making women want to look a certain way or men wanting them the way men want women in ads. Women in advertising are almost always thin and white because, as a society, that has been made the standard of beauty. C. Plous and Dominique Neptune of Weslayan University conducted a ten-year study of magazine advertisements and found that “(a) with the exception of black women in white women's magazines, African Americans were underrepresented in white magazines; (b) female body exposure was greater than male body exposure, and white female body exposure increased significantly over the 10 years; (c) White women were shown in low-status positions almost twice as often as other models; and (d) black women wore the most animal prints, most of which were patterned after a predatory animal. “The purpose of this product is to make you smell good which has nothing to do with your physical appearance, but that seems to be all the ad is about. Now, there is a tester on the side of the ad so that you can actually smell the product, but if it's there, the ad might just be emphasizing how nice the smell is instead of showing off a woman's naked body for no real reason ideas about femininity and what is beautiful are shoved down our throats in the hope that when we get old enough we will look like that or buy all the products we can to look like that. “Children develop self-esteem by age 5, much earlier than previously thought, according to new research which suggests that children acquire a positive or negative view of themselves before starting formal school.” So, if before the age of five we are only shown people who are quite thin and we don't look like them, how could we ever develop a healthy relationship with ourselves let alone others. The shape of the bottle is a grenade which contrasts nicely with the light pink liquid filling the bottle. When mixing such masculine elements with feminine qualities, the product can appeal to both sides of a woman, the strong, the powerful and the beautiful. In a big push for feminism they used the grenade shape to counteract the fact that the woman's body in the image is used exclusively to sell a product. With the model's youthful features and the softness of the colors used, it looks fragile and.