eg Subway is trying to attract customers by bringing in "the substitute du jour".Consumer SegmentationA good example of segmentation and target market is the soft drink distributor Coca Cola. Coca Cola has more than a single, well-defined target segment. Let's start with geographic segmentation: Coca Cola drinks target different ethnic groups, age groups, lifestyles, Saxons, etc. Coca Cola's most popular soft drink is sold in many countries around the world. Due to the taste of Coca Cola and its demand, Coca Cola produces healthier products such as Diet Coke, Coke Zero etc. Coca Cola Zero: The main target is teenagers who don't want calories. 50 for those who are health conscious. Powerade - the main targets are athletes Demographic segmentation: Age: all age groups even over 40 years. Gender: Both genders with a wide range of drinks. Income: for example glass bottles for low income levels and cans for. high income levels. Psychographic Segmentation: There are people who are brand conscious and will not prefer unknown brands. They will maintain their status by drinking Coca Cola and Coca Cola is a well recognized brand