International Marketing ConceptsInternational marketing is an extremely difficult and challenging activity for a marketer of a multinational corporation (MNC). According to Cateora, Gilly, and Graham (2013), “international marketing is the conduct of business activities designed to plan, price, promote, and direct the flow of the company's goods and services to consumers in more than one nation for the purpose of profit” (page 10). International marketing strategies and its efficiency help in the expansion of an organization. The development of global markets has been determined by consumer needs. Marketing strategies are extremely important for a company when it decides to exit the domestic arena. It is crucial to accept and apply appropriate marketing methods that result in greater economic growth. We do not neglect the main objective of an organization. The overall objective of the organization is to produce profits and produce returns for its investors (Gilani & Razeghi, 2010). So, how does price escalation affect the movement of a company choosing to travel abroad? primary concern and will be discussed in detail. As research indicates, there is no single technique for developing the price of goods when entering a foreign market. However, there are some parameters to follow to get a price on the goods. They include (a) developing a marketing strategy; (b) make marketing mix decisions; (c) estimate the demand curve; (d) cost calculation; (e) understand environmental factors; f) set price targets; (g) determine p...... middle of paper ......m.proxy1.ncu.edu/docview/887965843/141F17635E37A88BF70/2?accountid=28180Myers, RH (n.d.). Legal and ethical issues in obtaining and sharing information. Retrieved from http://www.mmmlaw.com/media-room/publications/articles/legal-and-ethical-issues-in-obtaining-and-sharing-information1#sthash.J682stev.dpufNantel, J., & Weeks, WA (1996). Marketing ethics: is there more to it than the utilitarian approach? European Journal of Marketing, 30(5), 9-19. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/237040397/141F18EF91674956E66/3?accountid=28180 Pricing Strategy. (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663Starbucks Corporation: Serving More Than Coffee? (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663