1. Evaluate the opportunity identified by Chris and Val in the case using the analytical tools covered in lesson (8). Technology Dry cleaning operations were facing some shortcomings, especially in modernizing their facilities. Technology has been in the spotlight and laundries have had to embrace this fact to impress their customers (Guardian News and Media Limited). Superb, for example, required a computer system to manage records and data. Many factories could not afford to upgrade their facilities in terms of equipment and technology. Automated systems are currently valued over manual systems for reasons of speed, accuracy and reliability (TakingITGlobal). EnvironmentA good environment in terms of cleanliness, location and convenience was important to the success of a store. Many successful establishments were found to be in good strategic positions. Socio-culturalMany companies were facing a large number of complaints from customers and according to the bureau these were people who were unhappy with the way employees used to resolve complaints and conflicts. The industry requires employees with better public relations skills. Political forces There were no cases of political influence in this sector according to the case study presented. Weaknesses The plant's inability to afford to upgrade its equipment and technology was a major weakness. The two entrepreneurs had the opportunity to penetrate the market by building a factory with cutting-edge systems from a technological point of view and updating the equipment. ForzaVaz and Chris were informed about the issues surrounding dry cleaning by the study they had carried out from several interviews and learned through working in some factories. Opportunities They had identified two me...... half of paper ...... workforce with better skills and knowledge in the area and would be able to assist customers generously. Chris and Vaz were unable to take advantage of this because they had little capital to start their own shop. Furthermore, very few facilities met the criteria in terms of size, space and established standards. Reference List About.com. Choosing a location for your business. Available at: http;//entrepreneurs.about.com/od/gettingstarted/a/chooselocation.htmBNP Media. Quality magazine. Available at: http://www.qualitymag.com/Guardian News and Media Limited. Technology. Available at: http://www.guardian.co.uk/technologyTakingITGlobal. Technology. Available at: http://issues.tigweb.org/technology?gclid=CNjkqMfGmakCFcN56wodjGNdtqThe Times Newspaper. Company position. Available at: http://www.thetimes100.co.uk/theory/theory--business-location--249.php