This essay will explain what excellent customer service means, outline an excellent customer service structure, and outline ways in which it can be maintained. It will also declare the impotence of customer service towards a company or entity. Customer service is used to set the direction of the company. In any organization customers should be the first priority. Excellent customer service promotes customer satisfaction, employee motivation and gives the company a competitive advantage over other businesses. (Adam Toporek, 2012). Excellent customer service means creating a relationship of trust and loyalty with customers that transcends the company's interaction. Customers should be an organization's number one priority. After all, without customers there would be no business or revenue. In order for a company to become more profitable, the manager should take steps to ensure that customer service is the number one priority. After implementing a structure, it is recommended that customer service representatives, along with other company employees, undergo ongoing training in order to maintain the standards established by the customer service model. Having the right structure is important in any business entity and will have positive implications on its profits. “Excellent customer service is the process by which your organization provides its services or products in a way that allows the customer to access them in the most efficient, fair, cost-effective, humanly satisfying and enjoyable way possible,” (Jack Speer, 2005).Customer service is everything that provides customer satisfaction before, during and after the purchase and use of goods and services. Good customer service provides excellent paper support service is essential in any organization importance has positive implications on the business. Having excellent customer service will motivate the employees of the organization. This will result in a win-win situation because a happy employee is a productive employee are satisfied in a way that exceeds their expectations. These customers will then go out to the public and share their experience with friends who will ultimately patronize the business. In the long run the company acquires more customers and increases its profits. Therefore, every organization should attempt to implement and maintain an excellent customer service strategy. This will give the organization a competitive advantage over other organizations and establish a respectable image that every business entity desires.