Apple Inc. is a leading global retailer of computers, mobile phones, tablets, and other entertainment products. Apple needs new development techniques, product development and leadership in the mobile phone market. The implementation plan below will show the most suitable set of actions for the company along with the implementation process, risks assessed and financial projections used as a basis to move the company forward. Implementation plan Apple Inc. is in a period of transition, following the passing of Steve Jobs. The company is looking for methods that can regain market share. Implementation is an essential part of the strategic plan and its main concern is how to diversify the product offering. Furthermore, maintain customer loyalty and become a leader in the mobile market. Moorman (2012), “Apple has used these principles to become the most valuable company in the world (measured by market capitalization) and one of the most valuable brands in the world” (para. 6). The program addresses the following areas of focus: short-term goals, specific functional tactics, outsourcing of non-core functions, and effective reward planning. Goals Apple wants to expand sales to customers who don't own products. Produce hassle-free products for customers to enjoy. The strategy is to expand the company's distribution network to reach more consumers. Continue to invest prudently in research and development. Functional Tactics Management involvement wanted functional tactics to be executed successfully. Furthermore, it will be necessary to include the functional area “marketing, finance, operations, research and development and human resources so that change can occur in all aspects of the business” (Pearce & Robinson, 2014). The Research and Development department is... at the heart of the paper... loyalty within the company.1. Phishing Attacks: Information breaches resulting in loss of intellectual property and property.2. Personal use of secret data by employees: Employees will likely have access to personal data such as credit card numbers, addresses and other key details which will lead to identity theft. Works CitedApple, (2014). Extract http://www.apple.comApple Retail Store: the 9 success factors. (2007). Retrieved from http://retailbusinessnews,wordpress.com http://feeds2read.net/Rss-View/10107/TaskManagementGuide.com-ArticlesPearce II, J. A., & Robinson, J. R. (2014). Strategic Management: Formulation, Implementation, and Control (13th edition). New York: McGraw-Hill Irwin.Moorman, C. (2012). Because Apple is a great marketer. Retrieved from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/