Know the difference between masking, distorting, hiding and ideological forms and myth. Knowing the difference between masking, distortion, concealment and ideological forms will help decipher what is intended to change your vision and what is not. Masking, distorting and hiding are intended to change your vision; for example, advertising. While ideological forms may change your view of situations but have no intention of doing so; for example, reality TV. To link this to popular music celebrities, Taylor Swift's advertising campaign for Keds can be used as an example of masking, distortion and concealment; is intended to make you want to buy Keds. While Lil Jon's song "Turn Down For What" is an example of ideological forms, making yourself look stoned is a normal and fun thing to do. Myth is an important idea because it allows celebrities to bend the truth. Celebrities tend to distort the truth because it allows them to persuade the public to see only what they want them to see. Some key terms to keep in mind when talking about popular music are mass culture/consumption and widely favored culture. Mass culture/consumption can also be described as popular culture, it is what current society wants to see and hear, and represents the buyer's demands. One-hit wonders are examples of mass culture/consumption; they tend to be popular for only a short time while still in demand. The opposite of mass culture/consumption is widely favored culture. The widely favored culture are the legends of the music industry, they are always remembered and tend to be considered high