In today's society, media technologies love to attract people to participate. This attraction comes in the form of a thrill that conveys the idea that anyone can become a celebrity. “It allows us to fantasize about acquiring status through automatic fame.” (Balkin 2004. 26) This demonstrates the idea that all people have the capacity to be creative. This is an important principle of the creative industries. This essay will argue that encouraging audiences and consumers to be creative participants actually increases competition for creative industries professionals, reducing demand for their services. The essay will demonstrate this through 3 discussion topics. Background of Reality TV and how it encourages average participants to be creative, successful participants of these shows whose great success increases the competition for professionals and with this result, the demand for the dance community in general is increasing. This will be achieved through research and evidence to support the thesis of the argument. “It has become commonplace to note the growing number of opportunities for ordinary people to appear in the media.” (Turner 2010. 1) The encouragement of the public and consumers to be creative is present throughout the global technological process. “Reality TV can encourage positive virtues such as cooperation, helpfulness, and altruism” (Balkin 2004. 37). “The true value of television is making people participate in ongoing experiences. Real life is far more exciting than synthetic life, and this is real-life drama with audience participation. (Murray and Ouellette 2009. 82). Reality television consists of ordinary people in their daily lifestyles involving unscripted dramatic situations. The Atlantic Magazine in May 2007 published “Reality television...... middle of paper......010, http://www.outincanberra.com.au/articles/justicecrewaustraliadayliveKinkade, Lynda. 2010. "Today Tonight - Justice Crew Interview." YouTube video, published 16 June 2010. Accessed 8 May 2011. http://www.youtube.com/watch?v=6_mCdg_Wh8ITurner, Graeme 2010. Ordinary People and the Media: The Demotic Turn. Sage Publications.Murray, Susan and Ouellette, Laurie. 2009. Reality TV; Remaking television culture. 2nd edition. Hirschorn, Michael of New York University. 2007. “The Case for Reality TV: What Snobs Don't Understand,” The Atlantic Magazine, May. Accessed May 24th. http://www.theatlantic.com/magazine/archive/2007/05/the-case-for-reality-tv/5791/Firkin, Katherine. "Justice Crew wins Australia's Got Talent." Last edited 2011.http://www.news.com.au/entertainment/celebrity/justice-wins-australias-got-talent/story-e6frfmqr-1225880100181#ixzz1NRUEhtkx