All over the world, people have become an enigma in wanting the best. No matter how basic the service or product, despite market dominance, this research has seen every service provider struggle to deliver the best their services have to offer. Based on this observation, as Gronroos (1990) points out, the increase in productivity has been strongly influenced over the years by peripheral factors such as customer satisfaction. This was the advantage of capitalism. Service providers have realized that offering a service is not enough. In most cases this has been considered the reason why corporate governance is of great importance if properly manifested. To this end you need to ensure that the two are above reproach to conquer that niche. This article will evaluate how failure to enforce this power led to the numerous civil, criminal and class actions against Dale and where these problems arose. Public trust is an issue of great importance with respect to corporate responsibility. A company can easily lose its market share and profit margin where that confidence becomes questionable. A company must therefore ensure that it protects its public image so as to avoid a scenario where that trust is lost and/or called into question. In most cases, therefore, this has been a circumstance where companies have had to go to great lengths to ensure that they fulfill their corporate duties by not only providing quality services and products to their customers, but also by ensuring that their products met the expectations of their customers. What has been noticed is that where the same is not met, potential customers are known to boycott the products of such companies sometimes even in a global perspective (Klein, S...... middle of paper .... My duty is to prove the authenticity of the product, but rather that of Intercontinental and Freshness Juice Company. As such, the company, instead of ignoring my opinions, should have instructed its supplier to prove the authenticity of the products. their products. ReferencesGronroos, C. , (1990). Service management: a management focus for competition in services. International Journal of Service Industry Management, 1(1), p.305-359 Available at: http:/ /www.emeraldinsight.com/10.1108/09564239010139125. Klein, J., Smith, N., and John, A., (2004). 92-109. Retrieved from EBSCOhost.Strauss, D.M., (2009). Justice, legal validity and the force of law with particular reference to Derrida, Dooyeweerd and Habermas Journal of Philosophy, 28(1), 65-87. Retrieved from EBSCOhost.