Any market problems can also be identified and, above all, define potential market opportunities and methods of approaching consumers. There is software designed to collect and analyze data about products sold online and report on the performance of online advertisements. Statistics is a major academic discipline that directly influences market research. Statistics primarily involves studies associated with the collection, organization, analysis, and interpretation of data. In an advertising research, statistics form the main part of the research since the decisions to be ultimately made about the progress and effectiveness of a particular advertisement will depend on the statistics obtained. Without the statistical part, information technology would not be of any help because it depends on data