This is about clarifying the overall purpose and desirable outcomes for the organization and how those outcomes will be achieved as a result. Strategic planning should be implemented when a major change occurs in the organization, for example if the organization is just starting out or a new product is being developed, tested and deployed, at the end of the financial year to prepare for the next one, and every year the action plans involving the strategic plan must be updated. When the implementation phase of strategic planning is implemented, action plans must be reviewed and approved by the organization's board in