If we need to develop in the market, PESTLE analysis is very important as stated by Johnson and Scholes, 1999. It can be used for one's company position in the market, during its ups and downs. Below PESTLE analysis has been used to describe Qantas and its operation. To examine and identify the opportunities available in the market, Qantas has carried out a well-defined analysis helping it to know its position better. According to Grant 2013; Martinez & Wolverton 2009, PESTLE analysis which includes political, economic, socio-cultural, technological, legal and environmental factors will help the industry to discover different fields where it is lacking and where it can improve. For example, political factors show favorable conditions for airport slot allocation (Shaw 2011) and also help customers with their access requests to Europe and the Middle East (Qantas 2012). Pestle Analysis: Politics Improving open skies and free economic environment Economic focus on trade the cycle will help in economic terms