When the Ford Motor Company was founded in 1903, it would spark a revolution for the American auto industry. Ford pioneered the assembly line and substantially increased automotive production. Today, Ford is one of the most successful automakers in the world. According to the company, a key success factor is the focus on building relationships and putting the consumer first. Understanding the consumer and how they view the business helps Ford continue to improve (“Marketing Strategy,” 2010). Ford is a great example of good marketing techniques. They know how to sell a vehicle to the consumer, as evidenced by their position among the top eight U.S. automakers. New technology paves the way for new ideas, and new ideas work best when they use existing models. This is why the relatively new concept of battery-powered cars should look, for example, to already successful car manufacturers. Battery-powered cars are becoming increasingly marketable with increased research and a developing consumer base. While there is much development to follow, this paper can help marketing managers understand the best way to utilize the power of new technology and, in time, have a consumer base that wants battery-powered cars for various reasons. This article will show a number of issues that support the case for the marketability of battery-powered cars. Battery-powered cars are more complex than they seem. You might think that the mechanics behind powering the battery are simply charging the battery before a trip. There is actually an entire process that transforms energy into power. While a gasoline-powered vehicle uses an internal combustion engine to convert gasoline into energy, battery-powered vehicles generate...... half of paper....../2013/01/03/why-2013 -will- be another huge year for auto/electronic design sales, 59(8), 18.US Census Bureau (2008). One gas station for every 2,500 people - County Business Models - Newsroom. Retrieved from http://www.census.gov/newsroom/releases/archives/county_business_patterns/c b08-96.htmlU.S. Department of Energy (2014a). Alternative Fuels Data Center: Electric vehicle charging station locations. Retrieved from http://www.afdc.energy.gov/fuels/electricity_locations.htmlU.S. Department of Energy (2014b). Alternative Fuels Data Center: Emissions from Hybrid and Plug-in Electric Vehicles. Retrieved from http://www.afdc.energy.gov/vehicles/electric_emissions.phpU.S. Department of Energy (n.d.). Advanced high power EnerDel/Argonne battery for hybrid electric vehicles. Retrieved from ://www.transportation.anl.gov/batteries/enerdel.html