Other airlines have addressed the economic crisis by limiting their service or laying off employees, while Southwest has addressed the problem by offering workers secure positions for lower wages. While the circumstances were not ideal, overall employees responded positively to the possibility of keeping their jobs. They also promote internal marketing strategies in the workplace. Southwest has a clear vision that employees strive to be a part of. In fact, part of their vision is in the best interests of employees, as a common mantra within the company is: “customers come second…and still get great service.” They offer an informal working environment. This approach not only benefits employee comfort, but also coincides with the relaxed brand image the company wishes to portray. Employees feel comfortable in their work and overall enjoy what they do. Southwest also aims to attract desirable candidates for their positions. They emphasize teamwork. Employees are encouraged to help each other achieve a common goal. Employees are often rewarded for their achievements as well. As shown in Table 1, these strategies for keeping employee satisfaction high are factors that keep loyal employees within the company.5 Southwest makes every effort to keep employees satisfied because it believes that happy employees lead to happy customers. The southwest has