Pepsi, produced by PepsiCo, was introduced in 1893. Originally its name was Brad's Drink, then renamed Pepsi in 1961. It is now the most popular drink in the world after Coca Cola. PepsiCo employed approximately 27,000 people (2012) worldwide. Pepsi's brand strategies, marketing strategies and promotional strategies have been changed so many times so far. During the period from 1903 to 2014 Pepsi faced numerous challenges from several soft drink companies, especially its rival Coca-Cola Company. Pepsi developed and rebuilt its brand at different times to beat Coca Cola. The soft drink company not only faces its generic competitors, but also faces several complementary beverage companies such as tea, coffee and mineral water. In the UK, after great success with Pepsi, it launched Pepsi Max with the same flavor as the original Pepsi in 1993. Current position of the Organization: Pepsi is one of the largest carbonated soft drinks (CSD) companies in the world with a huge number of employees worldwide. He is maintaining a strong position...