How and why did Wendy's change over time to become the restaurant it is today? Wendy's is a quick service fast food hamburger chain and is famous for its square, fresh, never frozen burgers. They are also famous for their advertising and catchy slogans. Wendy's became the restaurant it is today through rapid expansion, the addition of new menu items and the inclusion of creative advertising, all while never losing its identity of producing the freshest products with the freshest ingredients. Dave Thomas founded Wendy's on November 15, 1969, in Columbus, Ohio. He started Wendy's because he complained that he couldn't find a good burger to eat in Columbus. Thomas named the restaurant after his eight-year-old daughter Melinda Lou, nicknamed Wendy by family members. Wendy's famous logo was made to look like Melinda Lou, with red hair, freckles and braided braids, along with the blue and white striped dress. The first restaurant was located on Broad Street in Columbus. Its menu featured made-to-order burgers with square patties, chili, fries, soft drinks and the Frosty frozen dessert. Wendy's expanded rapidly since establishing its first restaurant in 1969. Wendy's opened its second store a year later in November 1970. In mid-1975 Wendy's opened its 100th store. Then, in late 1976, they opened store number five hundred, which was also their first international restaurant, in Toronto, Canada. This was an astonishing growth of four hundred stores in just a year and a half. In 1978, Wendy's set a record by becoming the fastest restaurant chain to open a thousand stores among its competitors. In a span of twenty-one months, from February 1978 to... mid-paper... along with Dave's campaign from the 1990s through the early 2000s, demonstrated that Wendy's was a creative business. and their success proved that they were on the rise. Wendy's prides itself on using the freshest ingredients to produce the freshest products. Ultimately, this is how the Wendy's restaurant chain developed and grew over the years into the successful company it is today. Works Cited DeMicco, Frederick. “Organizational Effectiveness Across Life Cycle Stages: A Comparison of Wendy's and McDonald's.” Hospitality Review 4.2 (1986): n. page Network. April 2, 2014. History of Wendy's International, Inc.. FundingUniverse. 2002. Network. April 1, 2014Robinson, Richard and Peter Davis. "R. DAVID THOMAS AND WENDY'S: CLASSIC ENTREPRENEURSHIP.” Journal of the International Academy for Case Studies 6.1 (2000): 112-131. April 1. 2014.