 Using Social Media: To begin with, the marketing manager should use social media (Facebook, Twitter) and news channels to showcase Lancer products on a larger scale. Furthermore, Lancer should use innovative marketing strategies such as linking its products with popular products from different countries. ✓ Long-term contracts: Lancer has long-term contracts with many artisans in Central, South and Southwestern America and Africa. Now here is an opportunity to broaden your base in these countries by organizing meetings with these craftsmen on how to spread awareness of Lancer products. ✓ Global survey: Lancer should conduct a global survey to get an idea of ​​where we can market our products as a lot of awareness activities have already been done. ✓ Study customer patterns: Lancer Gallery can know customer patterns and various countries interested in their products based on the survey results. The marketing team needs to step in again and set up meetings with their respective country representatives and talk about this