Food is an important part of life. Without it, in fact, we wouldn't even have the possibility of living, at least for a long time. Because food is such an important part of life, there is some competition for food marketing. When it comes to restaurant business, the better the food tastes, the more likely the restaurant is to succeed. But taste is not the only factor that contributes to the success of a restaurant. The appearance of food is more important than most people realize. It is absolutely worth putting in all the time and effort it takes to present your food flawlessly. Chefs around the world recognize the importance of good food presentation. In fact, they are trained to make food beautiful. Making food beautiful is not a quick and easy thing. Basically, the better the food looks to a potential customer, the more likely they are to actually want to eat it. For a plate of food to be truly appealing, it must satisfy more than just the sense of taste. There is an old proverb that says you eat with your eyes first. When a waiter brings food to a customer, the customer sees the food before actually eating it. The customer's first judgment about the food is the appearance of the food. “The appearance of the food on the plate is what tempts our eyes and makes you want to taste it” (Bone). Good food is attractive to the eyes and therefore the customer is willing to try it. Sloppy or ugly food does not attract attention and makes the customer not want to eat the food. The “chef's job is to exploit the full sensory potential of each dish to create a presentation that is practical, functional and appealing to all the senses” (Culinary Institute of America). It's part of a chef's job to present food professionally, not... middle of paper...” Private Chef Services Sean Bone. Sorensen Parker Creative. June 3, 2013. Web. April 3, 2014. Brassfield, Marissa. “Creative food presentation techniques”. Lifescript: healthy living for women. January 29, 2008. Web. April 3, 2014. Chapelle, Emily. “Seven ways to present yourself as a chef.” startcooking.com. stresslimitdesign. 2014. Web. April 3, 2014. Kelley, Michael. Personal interview. 2012Lishness, David. “Why food presentation is so important.” Ezine articles. SparkNET. June 21, 2013. Web. April 3, 2014. Lovett, Richard. “Brain: Playing with Food.” Psychology today. Sussex Directories, Inc. July 1, 2004. Web. April 3, 2014. Phung, An. “Hot Chocolate Tastes Better in an Orange Cup: Study.” NBC Bay Area. NBC Universal Media. January 7, 2013. Web. April 3, 2014. Schuna, Carly. "The importance of food presentation". eHow. Demand average. Inc. 2014. Web. April 3, 2014.