Crocs was born in 2003, growing rapidly in both reach and profitability thanks to its unique value chain management system. Abandoning traditional models, Crocs quickly acquired and established a worldwide network of sourcing, manufacturing, manufacturing and delivery systems. This gave Crocs the ability to minimize costs, maximize efficiency and offer the best value to its customers. Within this customer-centric framework, Crocs has created a unique global value management system that is superior in execution and focus to traditional supply chain systems. Traditional supply chain management Conventional supply chain management has a limited focus. It focuses internally on the flow of raw materials through an organization (Robbins & Coulter, 2009). In contrast, value change management focuses on both the flow of incoming materials and outgoing products. In particular, it aims to “manage the sequence of activities and information along the entire value chain” (Robbins & Coulter, 2009, p. 430). In this way, it can be considered more customer-focused as it aims to better meet the needs of its customers. Traditional shoe manufacturers tend to use an inflexible supply chain management model (Hoyd & Silverman, 2008). In this model, retailers send wholesale orders several months before the selling season, and manufacturers fill these orders exactly as sent (Hoyd & Silverman, 2008). This process is inefficient because retailers must anticipate how many shoes they will sell before the selling season begins and are unable to change orders based on customer needs throughout the season. Such a system leads to missed revenue opportunities, waste, and ultimately reduced profits as retailers and......half of paper......are revenue from ugly shoes. Retrieved from http://www.businesspundit.com/how-crocs-rakes-in-revenues-with-a-single-ugly-shoe/Plenart, G. (2011). Value change management. Business Encyclopedia, 2nd edition. Retrieved from http://www.referenceforbusiness.com/management/Tr-Z/Value-Chain-Management.htmlHandfield, R. (2011). What is supply chain management? Retrieved from http://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-managementHoyt, D. & Silverman, A. (2008). Crocs: Revolutionizing an industry's supply chain model to gain a competitive advantage. Stanford Graduate School of Business, GS-57.Robbins, S. P. & Coulter, M. (2009). Management. Upper Saddle River, NJ: PearsonPrentice Hall.Von Briesen, J. (2009). The strategic move of Crocs, Inc. Frontier Strategy, LLC. Retrieved from http://www.blueoceanstrategy.com/abo/Links/Crocs.pdf