“Follow me @nappyfro_hhun!” Today's young people are no strangers to this vocation. They are looking for more friends and more followers every day. Young people walk through the school corridors with their heads bowed and phones in their hands, focused on the five-inch screen in the palm of their hand. They will use the school's Wi-Fi to access social media, and teachers will not be able to use the internet because it is slow or turned off. Students tweet constantly, constantly on Facebook and constantly on Instagram. Researchers have found a name for this constant use of social media and it is called social media addiction. Social media triggers a sense of pleasure in the brain and makes the brain continue to crave the social media it likes. Constantly updating applications is a way to keep people interested in new features and design of applications. Instagram revamped its look a couple of weeks ago, with a smoother, more expensive look. It makes the Instagram experience on a cheap Android an expensive iPhone experience. Now, scientists are learning that social media addiction isn't just triggered by pleasure, but learning and memorizing how to use social media also contributes. The language of messages and how you use application features are ways to keep people interested in social media and ultimately help keep social media sites relevant. While social media addiction can be positive for site owners, the negative aspects of social media addiction on the people who use it can cause escapism, failed personal relationships, and depression. Obviously, people overuse social media to follow people. with millions of followers just to feel bad about themselves. Social media is a... medium of paper... 55% of young people used social media in 2006. 91% say they use social media to stay in touch with friends and 49% to meet new friends new. friends. In a college study (Barker) 81% of people interviewed said they use social media to stay in touch with friends they don't see often and 48% use it to stay in touch with family and relatives. (Social networking and online addiction.) Social media is a good source for businesses to use (advertising and publicity), a good source for news and fast news spread, and to be close to celebrities! The action to be taken should not be to completely eliminate the use of social media, but to limit it. Let young people know the difference between the real world and the virtual world, and once it becomes apparent that a young person is becoming addicted to social media, it's time to take a break. Social media should be an enjoyable experience, but in your pastime.